Contact LUPO - where everything is created with heart and true passion

"LUPO is wholeness. LUPO is dedication. LUPO is for those who refuse to compromise - on style, flavour and substance."

Jan Wulf

Jan Wulf indehaver af LUPOFashion. Klædt på i blazer og slips.

LUPO Fashion is passion, craftsmanship and quality

LUPO is not just a brand - it's a lifestyle, a universe built on love for true craftsmanship, attention to detail and uncompromising quality. Founded and run by Jan Wulf, who has cultivated his passion for Italian culture, aesthetics and tradition for more than 25 years, LUPO unites the best of several worlds - all with the same consistent core values: authenticity, refinement and top-class quality.

LUPO Fashion is the heart of the LUPO universe. Here, Italian textiles and tailoring meet Scandinavian style. Ties, scarves and corporate wear in silk, cashmere and wool are created in collaboration with some of Italy's most recognised weavers and suppliers. It's not just clothing - it's wearable art that exudes elegance, personality and professionalism.

But LUPO doesn't stop at textiles.

LUPO Coffee is the flavour of true dark roasted indulgence - developed with the same uncompromising approach as everything else in the LUPO universe. A cup of coffee from here is not just a drink - it's an experience.

LUPO Chocolate seduces the senses with handmade chocolates and cream puffs, produced in Denmark with carefully selected ingredients and a true passion for flavour and aesthetics. Each bite is created with love and pride.

LUPO Wine brings you closer to the origin of wine - carefully selected bottles from passionate winemakers, where every grape and every vintage tells a story. Nothing is left to chance - only the best finds its way into the LUPO range.

LUPO Vélo combines style and speed, freedom and finesse. A tribute to the aesthetics of cycling and classic European design - for those who want to move with both grace and power.

LUPO Casa delivers exclusive textiles and unique details that elevate the atmosphere in everything from hotels and offices to restaurants and private homes. All created with a focus on quality, function and aesthetics.


Branding and private label

EXPECT MORE